sinthiya007
Do³±czy³: 02 Lis 2024
Posty: 2
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 Wys³any: Sob Lis 02, 2024 04:51 Temat postu: Marketing animation: Nin-Nin pampers its community with SPRE |
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Like other retail sectors, the childcare market has undergone many upheavals. Faced with ultra-connected parents hungry for information, brands must meet traceability and transparency requirements to offer the best to babies. It is imperative for them to gain the trust of young parents through their values, the quality of their product and their manufacturing. Especially since the arrival of a baby is, for brands, a marketing gateway into the home! It is time for them to capture their data to promote interaction, conversion and loyalty .
For over 5 years now, Nin-Nin, a French manufacturer of soft toys , has been using SPREAD to develop, animate and engage its community on the web. I had the pleasure of speaking with Nicolas Courrège, co-founder of the Nin Nin brand, who, with his wife Clémence, imagined a very simple, customizable, and above all Made in France soft toy. Launched in 2016, the brand has succeeded in its bet and now offers many small soft toys as well as accessories for babies and their parents, made with fabric scraps from the soft toys.
An extraordinary success story
In this interview, Nicolas was kind enough to give me his keys on page seo service to success for growing and animating his community with SPREAD.
With SPREAD, we manage to create an energy, which allows us to exist in the eyes of our community, to remain in the minds of our customers. With SPREAD, we are never dead!
An exceptionally engaged community, since the repurchase rate is 95%!!! Incredible, right? Read on quickly to apply the same recipes!
Nin-Nin, the cuddly toy made in France created by a dad
It was in their living room in Le Creusot that Nicolas Courrège and Clémence Berruyer, young parents, started the Nin-Nin adventure in August 2016.
Nin-Nin is a comforter that has only one shape and size and is available in a whole bunch of different colors and prints. It is a fully customizable comforter, which has no face to encourage the child's imagination. It has a little bow on the ear and a little bow on the paw to relieve the gums during teething, and labels because babies love them!
From the beginning, Clémence and Nicolas wanted to put dads back at the center of the world of babies and childcare. This translates into communication with offbeat humor , a frank speaking, which can be found in particular in the blog Paroles de Darons .
In 2018, building on their growing success, Nicolas and Clémence opened a workshop – 50 metres from their home – and became a company. The company now has 12 employees.
Faced with the craze for Nin-Nin cuddly toys, the brand has now been distributed in 80 stores since the start of 2022.
A meteoric rise thanks to e-commerce
Despite strong demand from customers to find their cuddly toys in stores, the brand preferred to initially focus on online sales . This allowed it to sharpen its marketing strategies, particularly with SPREAD.
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